The first goal of any search engine optimization strategy is to get your web pages indexed. But even before that can happen, you need to get the search engine crawlers to visit your website. Depending on the search or directory and the overall circumstances, that first visit could take days, weeks, or even months.
And while it's true that the initial crawler visits can be somewhat unpredictable, once the ice is broken, future visits can be controlled to some degree. Basically, the more frequently you update your pages, the more frequently the crawlers will show up your website doorstep. Of course, that's only half the battle. The other half is getting the search engines and directories to actually index your pages.
In order to do that, you need to start at the beginning. And the beginning in this particular instance is developing and enhancing pages in such a way that the search engine crawlers will be impressed.
Optimizing pages to satisfy search engines can be a tedious and demanding task. Not just initially, but throughout the duration of any website being live on the web.
Basically, search engine optimization never ends. You strive for high page rank. That can mean an actual score like the one Google assigns to individual web pages or merely a conceptual rating that provides your website with more search engine recognition and stature than other sites in your area of interest.
Either way, the goal is to make your website more popular, more visible, more important than all the competition.
In order to accomplish both of those, you need to carefully balance the line between good optimization techniques and the urge to take things a bit too far. In other words, you need to make certain you carry out your two missions without stepping over the line into what’s commonly referred to as “black hat” search engine tactics.
We concentrate on the most popular and most reasonable optimization techniques. By doing that, your websites not only achieve the results you’re looking for, your efforts will have long lasting results.
Three basic things that Guerrilla Marketing Digital follow in order to accomplish proper and effective search engine optimization.
From a search engine perspective, content is one of the primary factors in determining just how much weight or importance should be given to any web page. Search engine crawlers gather and index content. Our team of experts work to make them place your content higher on the results ladder than some other website
Depending on what feed or feeds you happen to choose, the content can be as simple as a list of topic-related links or as complete as a full-scale, full-page article. And of course, there’s everything in between.
The most common choice for RSS feeds are the ones that display a list of topic-related URL’s with a brief description beneath each one. The reason this type of feed is most popular is the fact that the brief description allows more potential for targeting specific keywords.
For example, if the topic of your website is golf and you want one of your pages to be optimized for the keyword “golf swing”, you would want any and all content to include that particular search phrase.
It’s no different than optimizing any other content on your website. You have a specific keyword and you need that phrase to be included in such a way that it will carry significant weight with the search engine crawlers.
If you can’t accomplish that, you’re merely shooting in the dark, hoping to gain targeted viewer traffic without actually targeting it.
The goal is to add content that is geared toward specific keywords. And RSS feeds are no different than any other content. If it doesn’t include the keywords, you’ll merely get search engine credit for having generic topic-related content.
Of course, what you really want - and need - is to gain rank and listing benefit from whatever content is added. That’s the whole purpose… to gain enough search engine recognition which in turn gains you targeted viewer traffic.
That being the case, the ultimate software program would be one that could automatically place RSS feeds on your pages while at the same time do it based on specific keywords.
Fortunately, there is such a program. And it’s the best software available… Linking Strategies
Choosing the right keywords and publishing quality keyword-rich content puts you approximately two-thirds of the way toward optimum search engine recognition. The other third is pretty much solely based on popularity.
In order to get the most out of the link popularity process, it’s best if you actually seek out valuable websites. Aside from those you might already have in mind, conduct searches based on the keywords you’re most interested in gaining search engine recognition for.
The more control you have over the links that others place on their websites, the more search engine value you’ll experience.
It takes a good deal of time and effort to encourage high-ranking websites to link back to you. Make certain you invest whatever additional effort is necessary in order to gain the best possible link as well.
Always keep in mind that in this particular instance, quality will always win out over quantity. Yes, you want a vast number of links pointing back to your website. But given a choice, you’re much better off with fewer links from important websites than countless links from sites that don’t carry much weight with search engines.
Search marketing is the process of generating traffic and gaining visibility from search engines like Google, Bing and Yahoo through paid and unpaid strategies. This includes generating traffic through organic or free listings as well as buying traffic through paid search listings on ad networks like Google AdWords.
This process was originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as a term to cover search engine optimization (SEO) and search engine marketing (SEM) which is used to describe paid search activities.
Today, search engines index much faster and match a user's keyword query with a list of potential websites that might have the information the users is looking for instantly, which make them a very powerful tool for online marketers.
Search marketing can be a very confusing especially when you are just getting started. People who say that they understand it usually have a general idea of what is going on, but often can’t give you any real details about it. As you learn the ropes you will hear a lot of buzz words to get you excited about something that you really don’t understand.